Found this quote while checking Twitter and reading updates on the blogs I follow:
The immediate feedback provided by Facebook comments and Twitter replies is an incentive to make continued contributions. But the real answer may be in our heads. These technologies are literally addictive, says psychologist Susan Weinschenk, fueling a "dopamine-induced loop" of seeking behavior and instantaneous reward. New email! Unread Tweets! New comment on your blog post! Each new alert is like Pavlov ringing a bell.
Guilty as charged. Expect another post soon.
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